Laurence Rosen / Upper South Studio

Developing lifestyle brands that transmit the Aloha spirit for the Aston Waikiki, Outrigger, and Sheraton Waikiki.
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Two very different properties on Oahu asked that I submit branded design and product that would shift their corporate identity to a lifestyle brand and create additional profit centers to reinforce customer relationships, build brand loyalty and further transmit the Aloha spirit through design.

Our task was to create a rich retail theater and turn products into tangible experiences.

USS developed a design forward private label for each property. These would not only produce revenues but brand the property off the island and establish an emotional attachment for repeat business.