Developing lifestyle brands that transmit the Aloha spirit for the Aston Waikiki, Outrigger, and Sheraton Waikiki.
Two very different properties on Oahu asked that I submit branded design and product that would shift their corporate identity to a lifestyle brand and create additional profit centers to reinforce customer relationships, build brand loyalty and further transmit the Aloha spirit through design.
Our task was to create a rich retail theater and turn products into tangible experiences.
USS developed a design forward private label for each property. These would not only produce revenues but brand the property off the island and establish an emotional attachment for repeat business.